The Universal Way

Here at Universal AV Services, we are always looking to push Audio Visual boundaries, whether that be the installations and solutions proposed, or the relationships and events we hold with our manufacturers and suppliers, and this year has been no exception.

Universal AV hold two Sales & Supplier events every year, during which we work closely with key suppliers and manufacturers on a yearly basis to ensure our sales team is at the forefront in terms of product knowledge and solutions. The relationships are strong and because of this and how we go to market with such products it allows Universal to go to our customers with not only the most suitable, innovative solution to meet their needs but it is done so at a competitive price.

The second Universal AV Sales and Supplier event took place on the 5th October and was again a resounding success with a key theme emerging from all.

Communication and Managing Expectations

Our first event takes place shortly after ISE, where suppliers and manufacturers demonstrate new product and road maps for the year. Our marketing teams works closely with this information to provide key product information and messaging throughout the year.

The second event takes place at the end of the busiest of periods for integrators and suppliers alike in the UK. This provides everyone with the opportunity to assess, what went well, what worked, and any issues. Universal work with suppliers to communicate relevant information to customers and potential customers throughout the year.

As mentioned in the title, the key theme coming from all alike this year is communication and managing expectations and how we work together further to achieve this.

So how do we do this?

We already work closely with customers and manufacturers and these relationships are key, but earlier communication of projects is vital to allow for better manufacturer provision and resource. No matter how much planning appears to go into projects, purchase orders can never be received early enough.

It allows for early order placement, early provision of resource taking the stress out of the busiest of months.

Communication is also vital, communicating needs, changes in requirements, rooms not being ready also allows for better planning. These channels need to be more effective up and down the chain so expectations can be managed.

Universal AV Sales and Supplier Discussion

Once the frank and open discussion had taken place on this and plans put in place to manage more effectively, the event turned to open networking, where plans were made for future projects, product demonstrations and marketing provision for 2018. We took our own advice, planning being key…

The UniAV’s

Networking carried on into the evening, and as always with a Universal AV event, there has to be a little fun. This saw us introduce The UniAV’s (Move over the Emmy’s).

The awards were anticipated with bated breath and compare for the evening, Mark Atkinson held the audience in the palm of his hand, with witty jokes and anecdotes.

Tony Molloy, Panasonic, A Winner on the Night

With prizes for Best Hair, Shoes and Talks the most, the awards were fiercely contested but alas there could only be a few winners. Each winner accepted their award graciously and posed delighted in the UniAV Selfie frame…

Tracy Barrow, Peerless, A Winner on the Night

The following day saw further meetings take place, talking about some extremely interesting projects and sees plans being put in place to ensure the next few months and 2018 are as successful as ever.

Thank you as ever to all our suppliers; Panasonic, NEC, Epson, Samsung, Sahara, Midwich, Exertis, Crestron, Harman, Extron, Dalen, Peerless and Kramer. We look forward to working with you all again next year.

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